Gaming Advancement in Marketing Excellence (G.A.M.E)

A leadership programme for B2B gaming marketers ready to operate at strategic level

G.A.M.E helps senior marketers strengthen positioning, commercial storytelling and sales alignment - so marketing becomes a driver of growth, not just activity.

The industry reality


Across B2B gaming, marketing teams are active and visible - yet often struggle to influence commercial outcomes.

Common patterns include:

* Similar positioning across suppliers
* Product value described technically rather than commercially
* Sales conversations reverting to feature comparison
* Content activity without clear decision influence
* Limited marketing authority in strategic discussions

G.A.M.E was created to address this gap.

Who this Programme is for

This programme is particularly valuable for:
  • • Senior marketing managers and directors
    • Product marketing leaders
    • Commercial marketing roles responsible for revenue outcomes
    • Strategic specialists transitioning into leadership roles
    • Marketing professionals operating within complex B2B environments

Programme overview

G.A.M.E is a structured online leadership programme built specifically for the B2B betting and gaming industry.

The programme combines:

* Leadership perspective
* Practical strategic frameworks
* Industry contextualisation
* Reflection and application exercises
* Real-world scenario exploration

Delivery is designed for experienced professionals balancing operational responsibility with development.

Curriculum overview

Each module is built around a core leadership decision faced by senior marketing leaders.

1. Strategic Marketing Leadership

What do we prioritise - and what do we deliberately stop doing?

2. Value Proposition & Competitive Positioning

What do we stand for - and what do we refuse to compete on?

3. Product Marketing & Commercial Storytelling

How do we translate product capability into revenue impact?

4. Brand & Trust in Complex Markets

How do we reduce perceived risk and build trust at scale?

5. Go-to-Market & Account-Based Strategy

Where does content genuinely influence pipeline and revenue?

6. Sales Alignment & Commercial Collaboration

How do we focus limited resources on the accounts that matter most?


7. Content & Thought Leadership Strategy

How does marketing actively improve win rates and deal velocity?

8. Measurement & Commercial Impact

How do we prove marketing’s contribution to revenue with credibility?

9. Measurement & Commercial Impact

How do we turn industry presence into measurable growth?

10. Leading the Marketing Function

How do I operate with authority and influence at executive level?

Delivery format 

The programme is delivered through a structured digital learning experience designed for flexibility without compromising depth.

Participants can expect:

* Modular video-based learning
* Framework walkthroughs and applied explanation
* Reflection and practical application exercises
* Downloadable supporting materials
* Structured progression across modules

Each module supports both conceptual understanding and workplace application.

Programme outcome

Participants completing G.A.M.E develop the capability and confidence to operate as credible marketing leaders.

You will leave with:

Clearer competitive positioning

Stronger commercial narratives


Improved sales alignment

A decision-led content approach


Practical frameworks to evidence impact


Greater confidence shaping marketing direction

About the instructors

G.A.M.E is delivered by practitioners with extensive experience operating at senior marketing and commercial levels.
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Paul Rees

Paul is a fractional marketing director and consultant with experience in B2B gaming, complemented by a broad background across B2B and B2C sectors.


He has built and led marketing functions, partnering with leadership teams to bring structure, clarity, and stronger commercial alignment to marketing in complex environments.
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Gerhard Sagat

Gerhard is a fractional CMO, global brand and marketing leader with experience across gaming, fintech and FMCG, having led brand transformation and marketing capability at scale. 


His focus is on strengthening the strategic role of marketing within organisations, helping leadership teams use it more effectively as a driver of growth and competitive advantage.


The programme reflects combined practitioner insight rather than theoretical abstraction.

Why G.A.M.E is different

Most marketing training focuses on tactics.

G.A.M.E focuses on the decisions marketing leaders must make when operating within complex commercial environments.

The programme is built around:

• leadership decisions rather than marketing tasks
• frameworks used in real commercial situations
• practical application rather than theory
• industry context specific to betting and gaming
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Pricing & access

£1,199
Full on-demand access to the complete G.A.M.E leadership programme.

Includes:

• 10 leadership modules
• Strategic frameworks and templates
• Downloadable supporting materials
• Lifetime programme access
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